Tom Connell

Tom Connell is a visionary hairdresser whose work is defined by distinctive, story-driven creations that exist beyond the boundaries of fashion. Known for crafting unique pieces that stand alone as expressive works of art, Tom approaches hair as a medium for character, narrative, and cultural conversation.

In 2009, Tom relocated to London to join the iconic Trevor Sorbie team. Over the course of six years, his talent and creative leadership saw him rise to the role of International Artistic Director, where he traveled globally directing shows and leading photographic campaigns. During this time, he helped shape the brand’s artistic voice on an international stage while continuing to refine his own unmistakable aesthetic.

Alongside his commercial work, Tom has consistently developed personal art projects and editorial stories driven by a desire to explore what is truly possible with hair. Through building characters, concepts, and visual narratives, he challenges traditional perspectives and pushes the conversation in hairdressing forward.

In 2019, Tom joined the Italian B Corp haircare brand Davines as Art Director. In this role, he oversees global photographic campaigns and directs the brand’s hair identity, bringing his thoughtful, artistic sensibility to a company renowned for its commitment to sustainability, creativity, and conscious beauty.