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Melvin Royce Lane and Andrew O'Toole
Melvin Royce Lane, Global Artistic Director, ELEVEN Australia.
With over 20 years of experience in the hair industry, Melvin Royce Lane is a leading creative force and the Global Artistic Director for ELEVEN Australia. He is renowned for bridging the gap between high-fashion editorial work and accessible salon education.
Andrew O’Toole is a world-renowned fashion and hair photographer whose visual signature has shaped the identity of the global hair industry. As a co-founder of ELEVEN Australia, he is the visionary behind the brand’s iconic, sun-drenched aesthetic and high-energy creative campaigns.
Melvin Royce Lane
Melvin is a veteran stylist and educator with deep industry expertise, having played an instrumental role in the development of the ELEVEN Australia COLOUR line. With an impressive fashion pedigree, he has directed hair for major fashion events including Australia’s Next Top Model and numerous international Fashion Weeks. As a true educational visionary, Melvin leads the brand’s global education strategy, curating cutting-edge styling and cutting programs that translate runway trends into wearable, everyday looks. A dynamic creative collaborator, he frequently partners with brand co-founders Joey Scandizzo and Andrew O’Toole on high-profile campaigns, including the L’IDÉE Woman fashion films shot in Tuscany and along the Amalfi Coast.
Andrew O'Toole
Andrew is an award-winning photographer widely regarded as one of the industry’s most influential creative forces, having captured some of the world’s most famous faces and iconic hair collections. As co-founder of ELEVEN Australia alongside Joey Scandizzo, he helped build the brand to fill a gap in the market for products that are effective, uncomplicated, and affordable. Based between Australia and the UK, Andrew’s work has appeared in leading publications including Vogue, Harper’s Bazaar, and Elle, and he has directed campaigns for major international beauty brands. Overseeing the brand’s visual storytelling, he ensures every campaign, from the beaches of Australia to the villas of Italy, embodies a lifestyle of effortless cool. His unique ability to blend technical precision with high-fashion flair has cemented his reputation as a pivotal figure in modern beauty and hair photography.